Who are these guys?
Pea Soup Digital is an online marketing agency with a cool sounding name. They do all the usual online marketing stuff: search engine optimisation, pay-per-click marketing, social media management, Web design and email marketing. They also other stuff like video production, affiliate marketing and eBay template design.
They’re local too… To me, maybe not to you.
What did they want?
Well, at the time Pea Soup Digital were new. All wide-eyed and bushy tailed. Ready to take the digital marketing world by storm. The thing was, marketing agencies are ten-a-penny. They’re everywhere. And who’s going to bother with a new marketing agency when there are five around the corner offering the same stuff, with a bit more experience in the locker?
So Pea Soup Digital had to be different. And how does a company that intends to attract the majority of its business through a website stand out? With some mighty fine copy from a world-leading copywriter, of course!
Unfortunately, no world-leading copywriters were available at the time. The UK’s best were all booked up as well. So they got me to do it.
What I did
I sat down with other fine folks at Pea Soup Digital and chatted for a bit. Between us, we decided that a jargon-free approach was the way to go. Avoid, all that daft lingo and corporate speak that other marketing agencies use, and present the brand in a fun, normal kind of way.
Meetings out of the way, I went off and wrote the copy for every page on the site. All of them! Everyone was happy with it, so I carried on in the same vein with some blog posts and helped with the social media.
Yeah, good times. Good people.