Who are these guys?
PJA Distribution are a big ol’ company that sells mobile accessories to… Well, to the world. They’ve won awards for it and everything: ‘Chamber Awards’ High Growth Business of the Year’ and ‘North East Business Awards’ Let’s Grow Award’ being two of them. They were also ranked in six place in the Sunday Times SME Export Track 100, which is to do with how many things they sell internationally every year. It’s all impressive stuff.
What did they want?
PJA Distribution wanted various bits ‘n bobs. A lot of it had to do with content for their website revamp. There was already copy there from their old site, but what's the point in buying a brand new suit if you’re going to stick with the same knackered loafers you wore out clubbing in the 90s?
So, they wanted some fresh content and I just so happened to be hanging around.
What I did
I got myself well clued up on the PJA brand and set about writing the About Us page for their new site, along with content for the company’s new Retail Solutions and Marketing Services pages.
But the good stuff doesn’t end there.
I penned (keyboarded?) the copy for PJA’s in-house mobile accessory brands, giving them identities that made them sound all cool and contemporary. I also wrote the copy for a new sourcing and imports service.
I even ended up writing some phone case product descriptions and copy for product packaging. Oh yeah, these skinny little typing fingers were in all PJA pies.