IS IT WORTH IT?
SEE THE WORK BITS
WHO:
PS RESEARCH
WHAT:
Website copy and blog posts for leading public sector research company.
Professional but conversational
Light-hearted but knowledgable
Straight to the point no mucking about
As Northern as its founders
TAKE A LOOK:
“Gareth is a pleasure to work with, easy to talk to, gets back to you quickly and the quality and style of his writing is spot on.”
- ADAM PEARSON, FOUNDER, PS RESEARCH
WHO:
GO GATESHEAD
WHAT:
Website copy and tone of voice for Gateshead Council leisure services.
Fun and friendly
Conversational. Local and down to earth
Motivational but not pushy
Concise but informational
TAKE A LOOK:
“Gareth is one of the most skilled copywriters I’ve ever seen. The guy’s a word wizard.”
- Gareth Cowen MCIM, MARKETING AND COMMS MANAGER, GATESHEAD COUNCIL
WHO:
GIBSON SHIELD
WHAT:
Website copy, tone of voice and product descriptions for Gibson Motorsport's industry leading ceramic coatings. In collaboration with The Creative Alchemist.
Authoritative without empty boasts
Luxury, glossy, premium
Knowledgeable and helpful
TAKE A LOOK:
“Gareth has produced copy for websites, press releases, brochures and blog posts for a range of clients, always with sterling results. His creative ideas around copy, ability to craft the right words and adapt to the clients' tone of voice is second to none. I'd highly recommend him.”
- LISA HOLT, MANAGING DIRECTOR, THE CREATIVE ALCHEMIST
WHO:
MIDDLESBROUGH COUNCIL + NHS
WHAT:
Magazine copy for Beautiful Magazine to raise awareness around cervical screening. In collaboration with The Creative Alchemist.
Casual and conversational
Informative and educational
Light-hearted but persuasive
TAKE A LOOK:
WHO:
THE TECHNICOLOUR PROJECT
WHAT:
Website copy for a proudly, curiously, authentically, colourfully ADHD coach.
Funny and friendly
Honest, but caring
Bold, but down to earth
“- FACT: buying words from Gareth is ridiculously easy because he's a very nice human.
- FACT: an expert crafting words is always doing to deliver a great return.
- FACT: Gareth is an expert in crafting words, in editing and distilling down concepts, in de-jargonning the most jargony of jargons.
- FACT: A five-star review simply means there weren't six stars to give.”
- SUZY JACKSON, FOUNDER, ADHD COACH, THE TECHNICOLOUR PROJECT
TAKE A LOOK:
WHO:
CXL
WHAT:
Big, long, massive, in-depth marketing guides for the #1 marketing education destination. Written in a freelance role for content marketing agency Grizzle.
Knowledgable, but user-friendly
Concise, but thorough
Meatier than a meatball sub sandwiched between two slices of beef
“One of the best writers on my books, consistently delivers A* work and always a joy to work with.”
- TOM (T-DOG) WHATLEY, CEO, GRIZZLE
WHO:
NHS ENGLAND
WHAT:
Case studies for NHS England's Learning disability mortality review (LeDeR). In collaboration with The Creative Alchemist.
Clear, concise and easy to read
Formal tone
Sensitive to the subject
TAKE A LOOK:
LeDer disability mortality review (LeDeR): Action from learning report 2020/21
WHO:
SPORT ENGLAND
WHAT:
Website copy and case studies for You've Got This -- A Sport England Pilot project. In collaboration with The Creative Alchemist.
Motivational. A call-to-arms for professionals to support the project
Passionate. Telling the stories of ordinary people doing meaningful work
Proudly local. Written in Teesside, for Teessiders
WHO:
MO BRO’S
WHAT:
Award-winning pitch, blog posts and product copy for leading male grooming brand
Humorous and helpful
Informative and engaging
Story-led inspirational and aspirational stuff
TAKE A LOOK:
How to grow a beard: A beginner's guide
“Gareth delivered exactly what we needed, nailing our tone of voice and brand humour.”
- KUNAL DATTANI, CO-FOUNDER, MO BRO’S
WHO:
LOUD AND CLEAR ACCOUNTING
WHAT:
Service page copy for Cardiff’s finest accounting team.
Straight forward (no jargon)
Friendly and conversational
Light-hearted (in keeping with Claire’s nailed on tone of voice)
WHO:
ERW LTD
WHAT:
Press release copy, blog posts, brochure copy, product descriptions and newsletter copy for Middlesbrough-based family run timber window and door company. In collaboration with The Creative Alchemist.
Friendly and informative
Helpful and knowledgeable
Consistent in tone and style to create familiarity
TAKE A LOOK:
erwltd.co.uk/2019/12/02/whats-in-a-name-the-story-behind-our-new-outdoor-living-products/
Press releases like this: bit.ly/3Xw8QXt were sent to local and business press, who created pieces like this: www.business-live.co.uk/commercial-property/teesside-firm-erw-wins-work-17751261
WHO:
URBANITE CONSTRUCTION
WHAT:
Website copy for South West London’s classiest building contractor.
As glossy as a freshly painting skirting board
As plush as a Bella Freud cushion
As friendly as its owners
TAKE A LOOK:
WHO:
“JOE + JANE BLOGGS”
WHAT:
Copywriting FACTS has done but isn’t allowed to put its name to.
It’s there
You just can’t see it
TAKE A LOOK:
Not this time
“You’ve really outdone yourself this time, kid. If only the people could see it.”
YOU WANT SOME?
If you've seen enough and are ready for some FACTS, may your bravery be rewarded.
If you've not quite seen enough and have questions, or want more juicy work bits throwing your way, FACTS hears you.
Either way, see Eric. He’ll tell you how to get in touch.
If you've seen enough and, for the life of you, do not want to see anymore. Print this page and burn it. That's the most satisfying method of destruction.